How To Host a Simple Focus Group So You Can Attract Your True Clients

When I first was starting my coaching business and thinking about focusing on introverts, a colleague suggested I host a focus group for introverts to explore this idea further. Me: “Huh, focus group?”

Can you relate? My self-employed clients usually have the same quizzical response too. So I will unveil the mystery of this very simple action that can give you SO much. I’m providing a complete cheat-sheet here for hosting a focus group.

I bet you’ll even enjoy focus groups! Especially when you see what a difference it makes in your work.

My Focus Group Hosting Experience

My colleague helped me plan my first focus group. I just invited some introverts to a free discussion for about 5 people. Once there, I could see how easy and natural it was to host a meaningful conversation for a handful of people, on something that I and they cared about.

That’s all it is, really. A meaningful conversation that you and they will likely enjoy. It’s a win-win. We all enjoy the connections, and I learned a lot.

Focus group discussion - how to

A focus group is simply a meaningful conversation that you and the participants will likely enjoy.

It turned out people wanted more of these gatherings and so I hosted some more. What I learned helped me to create a solid foundation for my offerings and my marketing. I’ve since done it other times when I needed more input.

________________________
I now believe that first focus group was one of the
smartest things I ever did to get my business going.
________________________

Is It for You?

In reality, not everyone likes hosting small group discussions like I do. If you’re feeling any dread about the idea, start with reading more here about what it is and then decide if it’s for you. You can also get help to do it.

In this post, I’ll give you a cheat-sheet, with the when, why, how of focus groups. This is a simple model designed for service professionals like coaches, consultants, and healing arts professionals.

Continue reading

Self-employment Myths and Reality. It’s OK To Be Wobbly.

When the topic of self-employment comes up, I hear two common responses:

  1. “That’s too hard so I won’t even try.” or
  2. “I should be able to get something going within a few months, or else it’s a failure.”

Neither is grounded in reality. There’s such an odd mythology around self-employment, perhaps because people don’t talk about what goes on behind closed doors.

Here’s what I think is true about self-employment, in a nutshell.

Continue reading

What If You Don’t Know What You Want?

I’m realizing how common it is for people to think there’s something wrong with them if they don’t know what they want, in their work, their business, or their life.

I often hear things like this:

  • “I don’t have a clear goal or vision for my future, so I might be a hopeless case.”
  • “Other people just know what they want, but I’m not one of those people.”
  • “I’m trying to be self-employed but really I need to figure out what I actually like.”

I feel sad when someone thinks she is “a hopeless case.” In reality, lack of clarity on what you want is super common. It’s probably the norm!

But then, what to do?

[image - looking out wondering] Continue reading

Should I Let Intuition Run My Life? My Business?

Intuition is on my mind a lot lately, especially as I was preparing to give a talk about it. I’m remembering how incredibly powerful and important intuition is, so I’m renewing my dedication to follow those wise inner signals. Let’s talk about this resource that’s inside all of us.

I’m convinced by my experience, and the research, that our intuition is worth much more of our attention, and worth cultivating further…for happiness and success.

And yet, even people who trust their intuition in many areas seem to forget about it or lose trust in it when it comes to decisions related to their livelihood. Survival worries get in the way, gulp.

How do we find a balance between using this great inner resource and feeling safe as we move ahead?

I’ll explain a little about how it works for me and why I trust it for my business too, but not blindly. I found a safe way to do it. But first a little background so we’re on the same page.

Continue reading

My Facebook Sabbatical: Nourishing My Mind, Body, and Soul.

Last month, I decided to take a Facebook “sabbatical” for a month or so. (Actually a full social media break.) It’s an experiment to see how it would effect my focus, my energy, and my work in the world, similar to why one would go on a retreat — to rest and reboot. I’m still involved in the real world, available, and working, despite how it might appear to the Facebook world.

For some context, I was an active Facebook user for personal, professional, and cause-related connections, so it felt like a big decision to step away from it.

It’s now been over two weeks on the social media sabbatical, and wow, what a refreshing difference in my brain and my body, even starting from the first day. It feels great.

In this post, I’ll let you know:

  1. What was hard about the decision.
  2. The toll it was taking on me and how I came to taking a break.
  3. How I set things up to step away for a while.
  4. The benefits I’m already experiencing in my body, mind, and soul.
  5. The main thing I miss.
  6. Now what?

Continue reading