Introvert Solopreneurs Q&A: “I hate adding to the noise in the market. What should I do?”

I’ve been preoccupied lately with trying to help where I can in this crazy time, including hosting some free gatherings for caring solopreneurs.

It has felt so good to do that, and it inspires me for what else I can offer.

This morning I decided to record a Zoom conversation with a fellow introverted solopreneur about this question I am hearing a lot lately from folks like us. I’ve got the video recording for you below.

The question I’m hearing goes something like this:

The market feels so full of noise and free offers. I hate the idea of adding to the noise and it seems like nothing will work right now….”

It’s a crazy time for sure. So many unknowns and worries. Those big hearts of ours can’t help but want to keep helping, but it’s confusing too.

There is a way to navigate in these strange waters, even while steadying ourselves.

With the help of my friend and colleague, Liesel Teversham, I addressed this concern, including what’s helping me, and what I think will help our kindred spirits too.

You can watch the conversation here:

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The Pain and Joy of Being in Transition


2009 was a year of transition for many of us during economic turbulence. Leaving jobs due to layoffs, starting businesses, changing business strategies, facing the power of social media, or whatever it is for you.

I’m currently going through a “birthing” process into a new direction for my new business and I’m appreciating how exciting and scary transitions can be. Continue reading

What Matters Now

It’s that time of year for reflection about the last year and the upcoming year. What matters now?

The world is changing so fast that sometimes it’s hard to know where to focus now, especially if you have your own business and you are considering changing course to keep up with the times.

I read this in a Seth Godin e-book from 2010.  It resonates with me still:

Dear ones, EASE UP. Pump the brakes. Take a step back. Seriously. Take two steps back. Turn off all your electronics and surrender over all your aspirations and do absolutely nothing for a spell. I know, I know – we all need to save the world. But trust me: The world will still need saving tomorrow. In the meantime, you’re going to have a stroke soon (or cause a stroke in somebody else) if you don’t calm the hell down….Consider actually exhaling.”
~Elizabeth Gilbert, author of Big Magic and Eat, Pray, Love.

I agree with her wholeheartedly.

I also think what matters now is that we all get a bit more real. Don’t worry what the neighbors will think. Let’s talk about what we care most about. It’s not always easy to do that! I get it. It’s hard for me for sure. And yet… Your heart will thank you. The world will thank you. Right? Might sound trite but it’s so true. And worth the challenge.

Here’s something we can try as concrete simple step to begin that. Start sharing what matters now for you on your social media updates and business communications. Don’t keep it to yourself. People appreciate realness. It might be safer to do this than we think. Hmm.

If you don’t know what matters to you now, here’s an exercise you might enjoy and find helpful:
Can You Name Your Focus in One Word?