What’s All This “2.0” Talk?

Wikinomics bookYou’ve probably heard “Web 2.0” thrown around but even people who say it don’t always know what it’s about or why it’s so important.

And now people are adding “2.0” to everything: Business 2.0, World 2.0, Learning 2.0, etc. So what’s up?

“2.0” is a playful reference to a cultural shift in who’s got the power. Everyone is in charge now, not just traditional media, politicians, doctors, or big business. For example, isn’t it amazing that anyone can edit Wikipedia, and it’s such a valuable resource?

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