You’ve probably heard “Web 2.0” thrown around but even people who say it don’t always know what it’s about or why it’s so important.
And now people are adding “2.0” to everything: Business 2.0, World 2.0, Learning 2.0, etc. So what’s up?
“2.0” is a playful reference to a cultural shift in who’s got the power. Everyone is in charge now, not just traditional media, politicians, doctors, or big business. For example, isn’t it amazing that anyone can edit Wikipedia, and it’s such a valuable resource?
People make buying decisions based on emotion, but they justify their decision with logic.
That means your marketing content has to reach them on an emotional level. And that needs to be your starting place, not an afterthought.
Here’s the gist of how to do that. Continue reading