Business can be fun!
Many business owners want to ignore the fact that they own a business. In a way it sounds funny but I see it all the time.
Most commonly, these “reluctant business owners” are artists, writers, service professionals, and healing arts professionals. They are so busy focusing on their service or craft that they would like to forget they are also responsible for pricing, marketing, etc.
Even if they accept that they have to deal with the business side, many still harbor an underlying resistance to it.
I definitely did resist when I was first self-employed. I wanted it to magically be resolved, and yet I could feel the weight hanging over me, knowing I would eventually have to look under the hood. I can open a literal car hood and not know what the heck I’m looking at, and I was afraid it would feel like that, so why open the hood? Or so I thought.
I’ve heard a lot of comments like this lately: “How do I make my business less of a business?” or “How can I get someone else to handle all that stuff?”
A better question would be: “How do I make the business side easier and more fun?”
The answer is to look at what the business side really means, because it’s not the monster you thought it was. I predict that you’ll find you like it! It’s like a gift waiting to be opened. Really. Bear with me here. Continue reading
There’s so many great reasons to hire interns (especially for help with social media) and we all seem to want their help. But, so much gets in the way, right?
You search, you interview, they start…they stop showing up, or you don’t know what to give them… and you stop trying.
Yet, some people manage to make it work! People are using interns for help with social media marketing, technical jobs, video storytelling, and more. I’ve been collecting their secrets for you.
Small businesses are experiencing equalizing benefits with the use of social media. Now is the time for small businesses to rise again.
Can the Walmart era be ending? Continue reading