Let’s Meet Some SOULpreneurs
Most of the examples we have of successful entrepreneurs are focused on the external benchmarks like fame and fortune. But what about the inner measures like staying true to your heart? The SOULpreneur journey is about harmonizing the needs of your heart and your wallet.
It’s hard to stay the course on this counter-cultural SOULpreneur journey if we don’t have enough role models for it. But they are out there! So I’m going to feature them on my blog, starting today.
Because the most visible business models are of white extroverted men, I’m going to try to balance that out with having a preference for sharing stories from women, introverts, people of diverse cultural and racial backgrounds, and others who are underrepresented in the public eye.
I hope you’ll feel supported and inspired as we gain an inside view of the SOULpreneur journey. I’m asking them some juicy questions about the ups and downs and how they are making it work (including money stuff).
Meet SOULpreneur Diana Chaplin
The first SOULpreneur I’d like to introduce you to is Diana Chaplin who is based in Western Massachusetts (USA).
Diana is a Copywriter & Content Creator who I admire for bringing such a positive and thoughtful approach to everything she does, whether welcoming a new member to her coworking space, or providing warm and confident guidance to a copywriting client who is feeling overwhelmed by their website content.
I’m excited for you to get to know her and learn from her SOULpreneur journey. Her answers to my questions went deep!
My first coaching client came to me because she had been trying to write the content for her website for … years. And it was driving her crazy.
Every time she thought about that unfinished website that wasn’t getting launched, she would have anxiety about putting herself out there. Her business was so important to her, so close to her heart, that to write about it, in public, felt too exposing, like the whole world could trample on her heart.
Do you know that feeling?
Most helping professionals, especially the quiet or introverted ones, go through this struggle. It’s usually the worst when they are first thinking of publishing a website. They might go hire a web designer first and then that designer says “What do you want your website to say?” and there’s the big gulp. “Ummmmmm, hmmmm, well uh, lemme get back to ya’.” And it sits and sits and sits. Continue reading
Do you wonder why people aren’t reading all that great info you posted on your website? Maybe it’s too wordy or too much info too soon, and their brains turn off. There are times to be brief, and times to elaborate. What is the sweet spot?
Here are the basics on when to say more or when to say less. Continue reading
If you’re feeling stuck about the words for your website, you’re not alone. But it’s the most important part of your website if you want results from that big website investment. If you’re stuck, it’s time to step back and let in some outside help.
Among web marketers, there’s a saying that content is king. It’s not the design, or some flashy intro, or some secret code to get to #1 in Google—it’s the content that makes the biggest difference in whether you get results. Continue reading