The playing field has changed for marketing, as fueled by social media.
When it comes to promoting something on the web, you are not in charge of your own messaging anymore. Everyone is in charge.
Hold on, this could be good news for you.
Potentially, people will spread your message for you, wider than you could ever imagine, if you’re doing it right.
What’s Your Role Now?
Your role is to initiate with great content: blog, video, social media comments, graphs, webinars, etc. If you truly get to know your audience, and listen to what they like by watching what they respond to, you can create something share-worthy.
When you strike a chord with them, watch the magic happen.
But Should You Worry About Online Reviews?
Sometimes business owners worry that all those places people can post reviews and whether it will lead to bad reviews from competitors or unreasonable customers.
Don’t waste time worrying about that. Put your focus on providing great service and great content.
It is worth doing a few things to monitor and respond to online reviews.
- Monitor the places where people post reviews about you.
- You can use Google Alerts to be alerted when your business name is mentioned online.
- If a bad review shows up that isn’t fair, you can protest it with the website owner or the social media service. There are systems in place to prevent spam and fraud, but it might involve you catching it and reporting it.
- I recommend responding to all your online reviews, good or bad, to show that you’re listening. Usually there’s a way to reply.