It’s the Message, Not the Medium

Flooded by Social Media Options

Flooded by Social Media Options

At a seminar on Web 2.0 for small businesses last week, the first panelist, Chris Amato, started us off by giving a quick (and excellent) overview of the hottest online bells and whistles — from viral videos on YouTube to Twitter and iPhone apps.

Widgets, nings, and apps, oh my. The new media options are enough to make even a techie’s head spin.

Then the last speaker on the panel, John Bidwell, calmly and rightly emphasized that it’s the message, not the medium that counts.

I couldn’t agree more. When it comes to online communications, I like to say:

It’s what you say, and how you say it.

Web Marketing Is a Social Science

Many people want to categorize web marketing under technology or Internet services, but truly, it is a social science.

A developer can build a great website or a mobile phone app, but it’s up to you or your marketing team to create the right message that will make the difference.

I commend Diane Dougherty (of the MSBDC) for gathering panelists for the Web 2.0 seminar that not only had web technology experts but also included an online journalist and a branding expert. It’s all in the blend.

Introvert Inspiration Subscribe to Val's Updates

Get Val's updates, with booster shots of belonging and inspiration for introverts who care about the greater good.
[Details and tech support.]

Your info will not be shared. (Privacy Policy)

* = required field
Choose at least one:

1 thought on “It’s the Message, Not the Medium

  1. Pingback: Optimizing Your Social Media Profiles To Get Found | Midnight Son Designs Design Solutions for a Digital Age

Comments and Questions Welcome: