Feeling Stuck About Choosing a Niche or Not?
Wondering whether to choose a niche as a solopreneur, here’s my experience and how to find a middle ground, which could be a niche for now.
Niche
How To Host a Simple Focus Group So You Can Attract Your True Clients
Hosting a focus group when I was first starting my business, and many times since, has been SO valuable for me. For my own clarity, and for understanding my audience and what they need.
Turns out leading a focus group is quite simple! Here’s exactly how. If you like
Stop Calling Your Beloved Customers “Targets” (This is why you hate marketing.)
Target market terminology has war-like connotations. It grates on me. It creates confusion and marketing mistakes. It’s part of why you hate marketing. Here’s what can work better. Introverts and HSPs will appreciate this refreshing approach.
How To Choose the Right Niche for Your Business
Your niche is there whether you know it or not. It’s not just about choosing a demographic. Here’s what it means, plus a list of criteria for a good niche.
Very Specific Niches Draw More Interest
Having a clear niche for your business can be so effective that it’s worth a look, and worth a review regularly. Definitions, why, and guidance here.
