Wondering whether or not to choose a niche as a solopreneur? Here’s my experience and how to find a middle ground, which could be a niche for now.
I have found that resisting the idea of niching is often about not understanding what niching is really about. For starters, it does not put you in a box.
Video summary included.
Hosting a focus group when I was first starting my business, and many times since, has been SO valuable for me. For my own clarity, and for understanding my audience and what they need.
Turns out leading a focus group is quite simple! Here’s exactly how. If you like people, you’re probably great at this.
Target market terminology has war-like connotations. It grates on me. It creates confusion and marketing mistakes. It’s part of why you hate marketing. Here’s what can work better. Introverts and HSPs will appreciate this refreshing heart-centered approach.
Your niche is there whether you know it or not. It’s not just about choosing a demographic. Here’s what it means, plus a list of criteria for a good niche.
Having a clear niche for your business can be so effective that it’s worth a look, and worth a review regularly. Definitions, why, and guidance here.
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It might not feel like it right now, but work can be energizing and fulfilling, even for introverts and HSPs. There is a way. Here are 3 paths to find your way to your right career path.
Self-employment guidance especially for introverts and HSPs. So you can have the sustainable, meaningful, and calm life you crave. Different forms of support depending on stage of business or your preferences.
Does it seem like everyone else has it figured out? Let me light the way for your exploration around career, life purpose, or self-employment.
