How To Host a Simple Focus Group So You Can Attract Your True Clients

When I first was starting my coaching business and thinking about focusing on introverts, a colleague suggested I host a focus group for introverts to explore this idea further. Me: “Huh, focus group?”

Can you relate? My self-employed clients usually have the same quizzical response too. So I will unveil the mystery of this very simple action that can give you SO much. I’m providing a complete cheat-sheet here for hosting a focus group.

I bet you’ll even enjoy focus groups! Especially when you see what a difference it makes in your work.

My Focus Group Hosting Experience

My colleague helped me plan my first focus group. I just invited some introverts to a free discussion for about 5 people. Once there, I could see how easy and natural it was to host a meaningful conversation for a handful of people, on something that I and they cared about.

That’s all it is, really. A meaningful conversation that you and they will likely enjoy. It’s a win-win. We all enjoy the connections, and I learned a lot.

Focus group discussion - how to

A focus group is simply a meaningful conversation that you and the participants will likely enjoy.

It turned out people wanted more of these gatherings and so I hosted some more. What I learned helped me to create a solid foundation for my offerings and my marketing. I’ve since done it other times when I needed more input.

________________________
I now believe that first focus group was one of the
smartest things I ever did to get my business going.
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Is It for You?

In reality, not everyone likes hosting small group discussions like I do. If you’re feeling any dread about the idea, start with reading more here about what it is and then decide if it’s for you. You can also get help to do it.

In this post, I’ll give you a cheat-sheet, with the when, why, how of focus groups. This is a simple model designed for service professionals like coaches, consultants, and healing arts professionals.

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What If You Don’t Know What You Want?

I’m realizing how common it is for people to think there’s something wrong with them if they don’t know what they want, in their work, their business, or their life.

I often hear things like this:

  • “I don’t have a clear goal or vision for my future, so I might be a hopeless case.”
  • “Other people just know what they want, but I’m not one of those people.”
  • “I’m trying to be self-employed but really I need to figure out what I actually like.”

I feel sad when someone thinks she is “a hopeless case.” In reality, lack of clarity on what you want is super common. It’s probably the norm!

But then, what to do?

[image - looking out wondering] Continue reading

From SOLOpreneur to SOULpreneur

You’ve probably heard the word solopreneur to describe a one-person business. But does the word inspire you? It certainly doesn’t inspire me. It’s feels so… lonely, lifeless, and businessy in a negative sense.

Now compare it to how you feel when you hear the word SOULpreneur. Are you starting to smile, or at least feel intrigued?

When I switched to seeing myself as a SOULpreneur, I felt inspired. For instance, it reminds me to let creative inspiration come from a deeper soulful place. Not just from an income-need place. And things work so much better from this angle, for my happiness and my wallet.

To give you a closer look into what I mean, here are my associations that can naturally arise with each word, and this seems to be true for many people:  Continue reading

Meet SOULpreneur Diana Chaplin

Let’s Meet Some SOULpreneurs

Most of the examples we have of successful entrepreneurs are focused on the external benchmarks like fame and fortune. But what about the inner measures like staying true to your heart? The SOULpreneur journey is about harmonizing the needs of your heart and your wallet.

It’s hard to stay the course on this counter-cultural SOULpreneur journey if we don’t have enough role models for it. But they are out there! So I’m going to feature them on my blog, starting today.

Because the most visible business models are of white extroverted men, I’m going to try to balance that out with having a preference for sharing stories from women, introverts, people of diverse cultural and racial backgrounds, and others who are underrepresented in the public eye.

I hope you’ll feel supported and inspired as we gain an inside view of the SOULpreneur journey. I’m asking them some juicy questions about the ups and downs and how they are making it work (including money stuff).

Meet SOULpreneur Diana Chaplin

The first SOULpreneur I’d like to introduce you to is Diana Chaplin who is based in Western Massachusetts (USA).

Diana-Chaplin

Diana is a Copywriter & Content Creator who I admire for bringing such a positive and thoughtful approach to everything she does, whether welcoming a new member to her coworking space, or providing warm and confident guidance to a copywriting client who is feeling overwhelmed by their website content.

I’m excited for you to get to know her and learn from her SOULpreneur journey. Her answers to my questions went deep!

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Your Inner Compass Is Better Than You Think

You know those success models you think you’re supposed to be following? Like from the loud guy on that marketing webinar that left you hyperventilating?

Consider the source for those models:
It is almost always from someone trying to sell you their course by using words like “This is THE way or you’re doomed.” Right?

Too many people are letting those salesy messages get under their skin, which makes them feel like a loser. I’ve had people come see me in tears after taking on those external expectations as gospel. With all the email and social media messages like that, it can be an onslaught of “You’re not enough.”

I’ve been there, comparing my messy side to those supposed success stories. And comparing my quiet style to those extroverted ways of selling. Their messages can be so compelling! And so paralyzing.

[Image: Your inner compass knows the way.]

Your inner compass knows the way.

When I naturally resisted doing it their “expert” way, because it just didn’t feel like me, I found things went much better! Wait, you mean my way, off the beaten path, can actually work for me? It was freaky to me when that first happened, and I didn’t believe it for a while, even after it kept on working.

I see in hindsight that doing it my way IS where the gold is! It’s not a fluke, it’s what works for me.

Ya gotta tune into your own instincts and your audience’s responses, not someone else’s prescription for you.

Your inner compass is better than you think. So much better than you think.

How Do You Hear It and Trust It?

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