When I first was starting my coaching business and thinking about focusing on introverts, a colleague suggested I host a focus group for introverts to explore this idea further. Me: “Huh, focus group?”
Can you relate? My self-employed clients usually have the same quizzical response too. So I will unveil the mystery of this very simple action that can give you SO much. I’m providing a complete cheat-sheet here for hosting a focus group.
I bet you’ll even enjoy focus groups! Especially when you see what a difference it makes in your work.
My Focus Group Hosting Experience
My colleague helped me plan my first focus group. I just invited some introverts to a free discussion for about 5 people. Once there, I could see how easy and natural it was to host a meaningful conversation for a handful of people, on something that I and they cared about.
That’s all it is, really. A meaningful conversation that you and they will likely enjoy. It’s a win-win. We all enjoy the connections, and I learned a lot.
A focus group is simply a meaningful conversation that you and the participants will likely enjoy.
It turned out people wanted more of these gatherings and so I hosted some more. What I learned helped me to create a solid foundation for my offerings and my marketing. I’ve since done it other times when I needed more input.
I now believe that first focus group was one of the
smartest things I ever did to get my business going.
Is It for You?
In reality, not everyone likes hosting small group discussions like I do. If you’re feeling any dread about the idea, start with reading more here about what it is and then decide if it’s for you. You can also get help to do it.
In this post, I’ll give you a cheat-sheet, with the when, why, how of focus groups. This is a simple model designed for service professionals like coaches, consultants, and healing arts professionals.