Marketing Heart-to-Heart

woman at laptop feeling confused

“I don’t know anything about business.”

I hear this so often and used to say it myself: “But I don’t know anything about business or marketing.” I hear it especially from introverts and highly sensitive people who often (mistakenly) think business and marketing are for other people.

I even hear this from people who are well

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Photo of Val and Christie - Connection time with my HSP nichemate.

Caring Solopreneurs + Social Media = Mismatch

If you’re trying to grow a solopreneur business with primarily social media, thinking that’s THE way to do it, I believe you will be sadly disappointed. Too many service-based solopreneurs think social media should be the center of their marketing and that’s a mistake for your energy and why you’re

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Your niche is where you shine.

Do I Really Need a Niche for My Business?

Wondering whether or not to choose a niche as a solopreneur? Here’s my experience and how to find a middle ground, which could be a niche for now.
I have found that resisting the idea of niching is often about not understanding what niching is really about. For starters,

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my work is too draining

Is your career too draining?

It might not feel like it right now, but work can be energizing and fulfilling, even for introverts and HSPs. There is a way. Here are 3 paths to find your way to your right career path.

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