1 Easy Step for Getting New Clients Now

Spring EmergenceThis is not some gimmick. I’m going to give you the exact step below because I’m concerned that so many people skip over this easy and effective step.

I notice that people starting businesses, or even with existing businesses, make it way too hard on themselves to get a few new clients.

You don’t even need a website, a speaking engagement, a business card, or a networking event to get some new clients.

This is the easiest and fastest way to get new clients.

I recently had a first coaching session with a client who we discovered was ready enough to have her first customer, but she wasn’t sure how to find customers. I nudged her to try this one idea and by the time we met the second time, she had two new customers! Continue reading

LinkedIn Profile Essentials: Why and How

It’s time for a post about LinkedIn because I’m spending a lot of time explaining it. Even people who have been using it a while are not using it as well as they could be. You’re leaving money on the table if you don’t use it, or if you don’t use it well. It’s not just for stuffy “businessy” people. You’ll find plenty of heart-centered people in there.

And it doesn’t take much time at all! There’s really no down side to having an updated LinkedIn profile. And plenty of up sides.

Below are a few specific reasons why you should spiff up your profile, followed by quick tips on how to make it work best. I’m including links to step-by-step instructions.

Even if you’re sure social media is not for you, it might be worth getting a free listing in LinkedIn.

My LinkedIn profile

LinkedIn says I’m an all-star. That’s fun to see.

Who am I to advise on this?

I’ve been using LinkedIn longer than most people have even heard of it, and I’ve tinkered around to see what works. I have gotten business from LinkedIn with very little effort. And I’m in the top 5% of most viewed LinkedIn profiles. I understand social media and I enjoy sharing the shortcuts.

So here’s my checklist for you…

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Stop Calling Your Customers “Targets”

When I hear people say “target market” to refer to people we want to attract, it seems to grate on me. “Target” has awful war-like connotations. And that leads us to make bad marketing decisions.

Just have a look at these images that marketers use to describe the “target market” concept and I think you’ll see the problem. It implies that guns and arrows are pointing at our customers. We are not at war with them. They are not the enemy! And yet that is what this phrase tells our brains. Yikes!

This “target” phrase comes from the old-school sales approach of pushing something or making people do something. Anyone want to buy from a classic “used car salesman” anymore? I didn’t think so. Continue reading

Optimizing Your Social Media Profiles To Get Found

Small businesses know by now that they need a website AND visibility in the popular social media sites like Facebook and LinkedIn, and maybe Twitter, YouTube, and others too.

So most of you have got at least one social media profile kinda sorta thrown together, like a basic LinkedIn profile. But then I hear: uh, what, huh? What now? Here are some tips.

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I’m Getting Off the Fence About Having a Facebook Page

It’s time for me to get off the fence about whether to have a Facebook Page for my business. I think I need to write a blog post to help me land on one side of the fence.

Perhaps by the end of writing this, I will have launched a Page that you can check out. Let’s see how it goes. I honestly don’t know yet as I write this line. Continue reading