3 Quick, Easy, Effective, and Free Steps To Get Clients

You will rarely find those 4 words together: Quick, Easy, Effective, and Free. So I recommend you take this seriously because you might not find that combination again.

These are concrete steps that get real results. I’ll walk you through step by step. No catch. I’m just providing this list because I see too many people struggling when it can be much easier.

No need to go take another marketing webinar, read another book, make more lists, or wonder if you should hire that telemarketer who “can get you listed in Google.” Let those go for now.

These steps are bound to help you attract clients sooner than any of those things can do.

Pre-requisites? The only thing you need before these will work is that you have something to offer that you believe in and that you know has value to others. You don’t need a website or business cards before doing these things.

I’ve explained each step clearly so it’s easy to go step-by-step. Let’s begin.  Continue reading

Why You Get Tongue-Tied About Your Work and What To Do

tongue-tied[I almost titled this post, “Stop Worrying About the Words.” You’ll see why.]

Even if you have some memorized answer to “What do you do?”, you probably still worry about whether you’re using the right words. There’s so much stress over the words related to our work. You’re not alone in that struggle.

I especially notice this struggle when it comes to describing a new business or cause that you’re really excited about. It feels like there’s no possible way to capture all that is in your heart about it. Using only a few words to capture it feels like you’re cheapening it somehow. Sound familiar?

And if you get really tripped up on the words and you’re rethinking it over and over, you might be an introvert. We’re at higher risk of over-thinking our words. That’s me! While it’s also an asset to naturally think things over thoroughly, that can cause trouble too. The worst is when you’re thinking and thinking, then you start feeling more nervous about getting it right, and negative thinking can take over. You know that feeling? Yup.

Think about all these words you have to come up with for a business. The list itself is overwhelming.

  1. Business name
  2. Tag line
  3. Your title
  4. A brief description of what you do (the dreaded “elevator pitch”).
  5. Business card words (It’s so small!)
  6. Words for your website’s Home page (What the heck?!)
  7. Words for your website’s About page (Credentials? Your personal story? Your philosophy? Huh?)
  8. What to say in an introductory video
  9. Your Linkedin profile description
  10. Your email signature
  11. What to say when a reporter interviews you about your work
  12. Your bio for an upcoming presentation
  13. Then there’s the presentation itself!
  14. I’m sure you can think of a few more.

If any of these items on the list cause you to tense up, you’re in good company. Finding the words is one of the hardest parts of having a business. And the same goes for a cause you’re working on, a new career direction you want to pursue, or anything to do with what you do.

OK, now you get the extent of the tongue-tied problem.

Here’s why it’s so hard, and what to do about it. Continue reading

1 Easy Step for Getting New Clients Now

Spring EmergenceThis is not some gimmick. I’m going to give you the exact step below because I’m concerned that so many people skip over this easy and effective step.

I notice that people starting businesses, or even with existing businesses, make it way too hard on themselves to get a few new clients.

You don’t even need a website, a speaking engagement, a business card, or a networking event to get some new clients.

This is the easiest and fastest way to get new clients.

I recently had a first coaching session with a client who we discovered was ready enough to have her first customer, but she wasn’t sure how to find customers. I nudged her to try this one idea and by the time we met the second time, she had two new customers! Continue reading

LinkedIn Profile Essentials: Why and How

It’s time for a post about LinkedIn because I’m spending a lot of time explaining it. Even people who have been using it a while are not using it as well as they could be. You’re leaving money on the table if you don’t use it, or if you don’t use it well. It’s not just for stuffy “businessy” people. You’ll find plenty of heart-centered people in there.

And it doesn’t take much time at all! There’s really no down side to having an updated LinkedIn profile. And plenty of up sides.

Below are a few specific reasons why you should spiff up your profile, followed by quick tips on how to make it work best. I’m including links to step-by-step instructions.

Even if you’re sure social media is not for you, it might be worth getting a free listing in LinkedIn.

My LinkedIn profile

LinkedIn says I’m an all-star. That’s fun to see.

Who am I to advise on this?

I’ve been using LinkedIn longer than most people have even heard of it, and I’ve tinkered around to see what works. I have gotten business from LinkedIn with very little effort. And I’m in the top 5% of most viewed LinkedIn profiles. I understand social media and I enjoy sharing the shortcuts.

So here’s my checklist for you…

Continue reading

Stop Calling Your Customers “Targets”

When I hear people say “target market” to refer to people we want to attract, it seems to grate on me. “Target” has awful war-like connotations. And that leads us to make bad marketing decisions.

Just have a look at these images that marketers use to describe the “target market” concept and I think you’ll see the problem. It implies that guns and arrows are pointing at our customers. We are not at war with them. They are not the enemy! And yet that is what this phrase tells our brains. Yikes!

This “target” phrase comes from the old-school sales approach of pushing something or making people do something. Anyone want to buy from a classic “used car salesman” anymore? I didn’t think so. Continue reading