If you have something to say or promote, making a short and simple video for YouTube is a great thing to prioritize.
When you see how this small business video sample draws you in, you’ll want one too.
These two reasons should convince you:
- YouTube is the second most popular place to search, after Google.
We’re all so worried about our rank in Google, but what’s your rank in YouTube?
- To get work in a today’s economy, you have to be discoverable and have a unique appeal. What better way than with the personal approach of a video?
There’s a third important reason to think about adding video and other multimedia content to your approach. Google and other search engines are prioritizing multimedia in the search results. Notice how you commonly see video, images, and other options interspersed in your search results? That could be you!
There are new opportunities to get on that first page of search results, and businesses need to create multimedia content to take advantage of this new real estate. That means posting videos to YouTube, photos online, and tagging this multimedia content as thoroughly as possible.
What, Where, and How?
Here are some good starting place ideas for making and promoting your video(s):
- You can create a video to go with your resume when looking for jobs.
- If you’re a solo service professionals wanting to keep it simple and filmed on your phone, check out: Authentic Video Creation (online course)
- When needed, get help from video pros in your area.
Ready to Commit?
I admit, making a video for my website is still buried in my to-do list, but I am going to commit to you now that I’ll do it within six months.
Yikes, so much else to do…<fighting it out inside>. And the introvert in me hates being videotaped… blah, blah, excuses, excuses. OK, I did say prioritize so here I go.
How about you?
My Update on Making Videos for My Business:
Since I originally wrote this post, I have moved forward with video, slowly slowly.
- Hired a pro to help me create some videos about my work.
- Made a YouTube channel for my videos, although I haven’t built it out much.
- Made my own homemade video for YouTube, found here.
- Experimented with doing Facebook Live videos (example).
- Met with colleagues to interview each other over Zoom and post the videos on Facebook, YouTube and sometimes my blog. (Sample: Video Interview: My Inside View on Career and Business for Introverts)
- Most recently I got comfortable just turning on the camera and making videos to add to my website to help explain my various services. I’m letting it be super simple, basic, just me.
It gets easier as I go and I want to do more.