Self-Employment / Solopreneurs

woman at laptop feeling confused

“I don’t know anything about business.”

I hear this so often and used to say it myself: “But I don’t know anything about business or marketing.” I hear it especially from introverts and highly sensitive people who often (mistakenly) think business and marketing are for other people.

I even hear this from people who are well into having their business. It’s a very ingrained thought that you should know more. And I believe this chronic thought is a big distraction from what actually matters for success.

I’ve got a simple list of 6 things that are more important for success than just knowing about business.

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resisting

Can I grow my business without doing things I hate?

Sometimes I have avoided growing my business because I equated growth (unconsciously) with having to do things I didn’t want to do—like pushy marketing, learning new (scary) technology, getting more disciplined, or working longer hours. My thinking today: growth without the yuck is possible.

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sad face with broken heart line drawing to represent: My work is feeling draining. Then what?

Is your career too draining?

It might not feel like it right now, but work can be energizing and fulfilling, even for introverts and HSPs. There is a way. Here are 3 paths to find your way to your right career path.

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