
“I don’t know anything about business.”
I hear this so often and used to say it myself: “But I don’t know anything about business or marketing.” I hear it especially from introverts and highly sensitive people who often (mistakenly) think business and marketing are for other people.
I even hear this from people who are well into having their business. It’s a very ingrained thought that you should know more. And I believe this chronic thought is a big distraction from what actually matters for success.
I’ve got a simple list of 6 things that are more important for success than just knowing about business.











