Marketing for Introverts

Stop looking for new ways to grow your solopreneur business. YOUR way is right in front of you.

Consider NOT looking for a new way to grow your business. You don’t just need a new trick. Instead, study your own bright spots for what works and what you enjoy, and double down on that. I’ve got examples, some ways to apply the concept in your case, and answers to those doubts.

This concept is especially important for the people I work with — introverts and highly sensitive people (HSPs), like myself — because the most typical marketing advice is not made for how we naturally do things.

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resisting

Can I grow my business without doing things I hate?

Sometimes I have avoided growing my business because I equated growth (unconsciously) with having to do things I didn’t want to do — like pushy marketing, learning new (scary) technology, getting more disciplined, or working longer hours. My thinking today: growth without the yuck is possible.

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Photo of Val and Christie - Connection time with my HSP nichemate.

Caring Solopreneurs + Social Media = Mismatch

If you’re trying to grow a solopreneur business with primarily social media, thinking that’s THE way to do it, I believe you will be sadly disappointed. Too many service-based solopreneurs think social media should be the center of their marketing and that’s a mistake for your energy and why you’re here.

It’s not a failure of your services if it doesn’t bring in enough business. It’s just reality.

Perhaps this will come as a relief to think of less social media. But then what?

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Get the Gentle Guide for How Introverts and HSPs make Self‑employment work.

An Inside Look

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For Caring Introverts & Highly Sensitive People (HSPs):

Easier Self-employment

Self-employment for Introverts/ HSPs:

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my work is too draining

Is your career too draining?

It might not feel like it right now, but work can be energizing and fulfilling, even for introverts and HSPs. There is a way. Here are 3 paths to find your way to your right career path.

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self-employment needs to be easier

Self-employment needs to be easier.

Self-employment guidance especially for introverts and HSPs. So you can have the sustainable, meaningful, and calm life you crave. Different forms of support depending on stage of business or your preferences.

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