You Are Closer Than You Think
Many people who come to me for career, business, or life guidance feel completely lost at sea in a fog, only to discover they were only a mile from shore.
Solopreneurs or SOULpreneurs
Stop Calling Your Beloved Customers “Targets” (This is why you hate marketing.)
Target market terminology has war-like connotations. It grates on me. It creates confusion and marketing mistakes. It’s part of why you hate marketing. Here’s what can work better. Introverts and HSPs will appreciate this refreshing heart-centered approach.
Are You a Reluctant Business Owner?
Many business owners want to ignore the fact that they own a business. In a way it sounds funny but I see it all the time. They like their work but hold their nose at business and marketing. This might help you warm up to it.
Is There Room for My Business in Today’s Market? 8 Signs of Readiness.
You might wonder if your business idea is going to be viable in the current market, and that’s a good question. Don’t just leap. 6 things that tell you it’s ready for market.
If You Hate Promoting Your Services, Stop
Seriously, if you’re feeling icky or fake about marketing, then it’s time to stop and rethink how you’re doing it. I explain what will work better instead.
Be Heart-Centered in Business…Out Loud
I know you’re heart-centered but dry business speak is not showing it. If you let it show more, it actually helps you in business. Here’s some proof and some examples.
Good Marketers Give First
The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first. Here’s what I mean.
