You know those success models you think you’re supposed to be following? Like from the loud guy on that marketing webinar that left you hyperventilating?
Consider the source for those models:
It is almost always from someone trying to sell you their course by using words like “This is THE way or you’re doomed.” Right?
Too many people are letting those salesy messages get under their skin, which makes them feel like a loser. I’ve had people come see me in tears after taking on those external expectations as gospel. With all the email and social media messages like that, it can be an onslaught of “You’re not enough.”
I’ve been there, comparing my messy side to those supposed success stories. And comparing my quiet style to those extroverted ways of selling. Their messages can be so compelling! And so paralyzing.When I naturally resisted doing it their “expert” way, because it just didn’t feel like me, I found things went much better! Wait, you mean my way, off the beaten path, can actually work for me? It was freaky to me when that first happened, and I didn’t believe it for a while, even after it kept on working.
I see in hindsight that doing it my way IS where the gold is! It’s not a fluke, it’s what works for me.
Ya gotta tune into your own instincts and your audience’s responses, not someone else’s prescription for you.
Your inner compass is better than you think. So much better than you think.
How Do You Hear and Trust Your Inner Compass?
I know. Trusting in your inner compass is not as easy as it sounds. Letting go of what “they” say is hard.
Sometimes I still look over my shoulder for the marketing guru police to come take me away. They’ll handcuff me saying: Your email list isn’t big enough, or you aren’t doing that sales pitch right.
Hold on. It’s working for me so why fix it? (I’m literally reassuring myself as I write this. Those marketing police in my head can be kinda loud. Not to mention it’s sometimes real people saying these things directly to me… and I have to keep breathing.)
Try this and it will be much easier:
Talk to people who get you. Let them help you see what’s working for you and what natural gifts you already have. They can help you see where it might work fine if you are just you. Truly letting in those sincere positive voices can be life-changing!
If you’re wondering where to find those kindred spirits who help you see where the gold is, consider a facilitated mastermind group for people you relate to. It’s magical what can happen. That’s part of what helped me take those initial risks to do things my way.
Introverts can be great at self-employment and marketing, if we do it our own way. [Tweet that.]
Clearing out the old scare tactics.
Luckily there are more and more quality services and courses out there that don’t rely on scare tactics. Let your inner compass help you find the right guidance that matches who you are.
In the meantime, if you are getting a bunch of email newsletters from business and marketing gurus that make you feel “less than,” let your inner compass guide your hand to click “unsubscribe.” Bye bye.