Helping professionals, healers, artists, introverts, highly sensitive people, and many others tell me they feel “too fake” trying to sell. Basically they hate marketing, sales, self-promotion and whatever you call it.
They are often convinced that it’s just not in their make-up to promote their services.
If it feels fake or like “selling,” stop. Because you’re not doing it right.
Fake is a turn-off, not to mention it’s draining for you. You know this already, and yet, you think you have to do it. You don’t.
The same part of you that loves to help or create something beautiful is exactly the part of you to bring to your networking and marketing. Here’s what to focus on instead of “sales”:
- Be helpful. (Good marketers give first.)
- Whatever you say, speak from that heart-centered place of being so excited about what you do. Imagine the power of seeing your patient recover, and then tell people what you do, from that place.
- If it feels icky, stop. If it feels right to you, keep going. Your body knows.
Being your true self is enough — better yet, it is exactly what you need to do to be successful.
I love this related thought from a hero of mine. It got me through the early days of my business:
The power that gives you your gifts is also going to give you the power to share your gifts with the world.
Tama Kieves, author of This Time I Dance